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HSA 3215 Rasmussen College Healthcare Marketing Essay
HSA 3215 Rasmussen College Healthcare Marketing Essay
Daniel Kevins
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Module 01
Content
Identify a healthcare provider (
urgent care facility
, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or
public relation issues
.
Public-relation issues
can include a
negative public incident
, poor reputation or
recent fraud investigation
. Finally, explain how a marketing plan can improve the image of the organization.
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:Jstudent_exampleproblem_101504
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