The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.
Preparation
- Review your market research and consider the following questions:
- Customer Profile: What are the important characteristics of your target market?
- Value Proposition: What are the features, benefits, or differentiation of your client’s services?
- Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
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