In this assignment, you will be writing a strengths, weaknesses, opportunities, and threats (SWOT) analysis for a health care provider of your choice.
- Choose a health care provider that you are familiar with, is in your community, or you are curious about. This should be the same one you used for last week’s discussion: ( Christina L. Weeks with http://www.atlantaeyephysicians.com/index.php .) Conduct several Internet. Specifically, you may want to look at the following:
- The health provider website: Annual reports, et cetera.
- CMS.Gov quality reports.
- Healthgrades data and/or patient satisfaction scores.
- County or regional demographics.
Requirements
You may submit a PowerPoint presentation containing the following information:
- Introduce your provider and provide background information (1–2 slides).
- Based on the information gathered, develop a SWOT analysis in a chart or list format. Please include:
- Two strengths of your provider.
- Two weaknesses of your provider.
- Two opportunities for your provider.
- Two threats to this provider.
- Provide reasoning and support for your analysis (minimum of two sentences per part of the SWOT analysis for a total of 8 sentences).
- Develop one marketing flyer directed to a particular segment of the provider’s market that highlights its strengths.
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