In M3: Assignment 2, you
developed a communications policy that mapped the type of communications
messages for a specific audience at a company. In this assignment, you will go
a step further and create a communications plan for your selected company.
Refer to your work in M3: Assignment 2.
For the same company you selected in
Module 3, create a complete Communications Plan
with an accompanying PowerPoint presentation for key stakeholder group(s). The
Communications Plan should focus on a specific project or initiative to be
implemented or event to be managed. The plan should describe the specific
project to be implemented including the business problem or purpose, the
specific objectives of the project, and the key stakeholder groups and their
role in the initiative.
The Communications Plan for this
initiative should include the following:
- Goals and Objectives of the Communication Plan
- Key Messages
- Audience(s)
- Media and Tools
- Specific Tactics (describe the implementation)
- Schedule/Timelines
- Legal or ethical Issues
- Monitoring/Control Strategy (during implementation)
Communications
Strategy (to include communication of financial as well as ethical or
value-based implications to various stakeholders)
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