how dose people consume brands?

This literature Review Discuss the Topic “Brands and
Consumer” based on brand equity and brand loyalty, (3500 words below) I will
explain the stricture of the literature Review:

Introduction: (500 words).

• -General information’s about the topic.
• -Authors opinion about the topic.
• -Definition
• -Why this topic is important
• -Aim of writing: what will this literature review cover

1.Methodology:

• From where the information’s have been token, how that information has been founded and which keywords used to find them.

*NOTICE, I attached a file of Journals table where u can see the key words and from where all the information token, that will make for u easy to write.

1.Definitions:

• Definitions of luxury brands.
• Definitions of branding.
• Definitions of brand loyalty.
• Definitions of brand equity.

3.Theories and concepts:

• Discuss theories or concepts about brand.
• Discuss the elements of brand equity.
• Discuss the elements of brand loyalty.
• Discuss the elements of consuming luxury brand.
• Why are brands important for consumer.

4.Gaps and Limitation:

• What are the important areas that haven’t covered the topic by those authors?

*Notice, Discussion structure: Start broad, then get increasingly focused, Consider linkages and progression of arguments.

*Notice, Writing styles: Use the third person, Use the past tense.

Conclusion: 300 words

• Bring all the arguments together than Make (supported) conclusions about previous research – its direction and scope, reiterate what you found and why it’s important.

*NOTICE, i attached journals and books where you can get information for all points, please put citation as many as you can, please take the information from the files that I uploaded and tagged only.

*NOTICE, References should be in Harvard Style.

*NOTICE, pleas discuss with me if didn’t understand any of my point.

*some Journals links:

Journal. , journal , Journal , Journal , Journal

thanks, good luck.