1)
Topic 2: Loyalty and Distribution Methods
- Are
loyalty programs more likely to be successful for certain kinds of
products and service than for others? - Given
the proliferation of loyalty programs, how can you differentiate your
program from competitors programs? - What
are your thoughts on using a franchise as a method of distribution for a
business? - Describe
the pros and cons referenced with examples to support your thoughts.
2)
Developmental Research
Methods
There are a number of
research designs that are used in developmental research. As discussed in your
textbook, longitudinal and cross-sectional research is used to assess
developmental change and to explore developmental topics and changes over time.
Go to the KU Online Library
and select either a longitudinal or cross-sectional research article. What is
the research question, and how did the researcher(s) attempt to answer this
research question? Prior to discussing the steps involved, be sure to name the
research method, which should be either longitudinal or cross sectional.
Finally, use caution when directly quoting from the article, ensure that you
are summarizing using your own words.
Use this article:
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