ALL WORK MUST BE ORIGINAL AND USE RELIABLE RESOURCES
Deliver a one-page write-up on the Expert Session video link below, on either ‘Core Concepts of Paid Search Marketing’. In this write-up, you will try to teach someone your main takeaway(s) learned in the session and that you’ve deemed most pertinent. You should organize the information and explain it in a way that helps someone else learn details from the key takeaways from the session without a voiceover.
There is no single best way to approach this, so while I encourage you to use your best judgement; bullet points and/or diagrams tend to be the most effective. Remember, it must be done on a single page of a Word (or similar) document.
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