FOLLOW THIS MONROE’S MOTIVATED SEQUENCE GUIDE
For your outline, double space and follow this form exactly.
PERSUASIVE OUTLINE (or use your own creative title)
- Attention Step
- Attention Getter
Use any of the following devices:
rhetorical question
startling statement
quotation illustration or story
reference to the subject
reference to the occasion (or choose one that better suits you!) - Reason to Listen
Motivate your audience’s interest in your subject – why they should care.
Tell them about the practical value of your information in their lives. - Speaker Credibility
Discuss your experience(s) with your topic and your research. - Preview Main Points
Briefly describe what you will cover, and the order in which it will be covered.
Define any technical terms you will be using.
- Attention Getter
- Need Step
- Illustration
Paint a picture in the mind of the audience – give us a face, a place, an emotion, etc. - Ramifications
Detail as many facts/data, examples, and quotations as are required to convince your audience
- Illustration
of the breadth and severity of the problem / need.
- Pointing
Show the importance of the need, specifically to the members of your audience.
TRANSITION: link steps II. and III. (e.g., now that I’ve told you about a problem, let me share a solution…)
- Solution Step
- Statement of Solution
Briefly state the belief, attitude, value, or behavior change you wish your audience to adopt. - Explanation of Solution
Explain the details of your solution in step by step order. Who to call, where to go, etc.
Make sure that your proposal is understood.
- Statement of Solution
- Theoretical Demonstration
Show how your solution logically solves the problem as presented in the Need Step. - Practical Experience
Provide actual examples of where this solution has been tried and is working to solve the need, or where this belief has been proven to be correct. Yours or others
If the solution has never been tried before, use an analogy to compare your solution with a similar solution that was effective. - Meeting Objections
Address the claims of the opposition, and present your arguments against them.
TRANSITION: link steps III. and IV.
- Visualization Step
- Negative Visualization
As realistically as possible, describe the conditions if your solution is not carried out.
Picture the audience feeling the bad effects or unpleasantness that the failure to effect your solution will produce. - Positive Visualization
As realistically as possible, describe the conditions if your solution is carried out.
Picture the listeners in that situation actually enjoying the safety, pleasure, or pride that your proposal will produce if accepted.
- Negative Visualization
- Action Step
- Summary/Restatement of Main Points
Briefly review the main points you covered in your speech. - Statement of Action or Attitude Change
Specifically tell your audience what it is you want them to do. - Personal Intent
Tell your audience what you plan to do to further your solution. - Reason to Remember/Tie Back to Introduction (tieback is optional)
Provide your audience with a reason to remember your speech.
- Summary/Restatement of Main Points
References
Following APA format you will cite at least four (4) sources in your outline and then all four in your reference section, which follows your outline but does not have to be on a separate page for our class assignment.
***********Reminder: This is about the homelessness/poverty in San Diego. I joined the group and I will help the homeless by giving them tents, food, and blankets. Side note: I didn’t join any organizations like you mentioned in the speech you wrote last time.
The instructions for the final speech that this outline is talking about: Persuasive Speech – 50 points– 9-11 minutes -This is the final speech of your project and for the semester. It is a culmination of all of your project work. You will present your research and project and persuade us to somehow become involved with your issue. Include:
1- all of Monroe’s sequence, exactly
2- at least 4 cited sources of research
3- your involvement, including relevant and public communication
4- a photo or video of your work/efforts
5- persuasive arguments and possibly entertaining or other creative elements
6- a specific request for action*************


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