You will prepare an abstract for your paper, regarding a publicly-traded company that has either failed, or has been struggling to compete in recent years. Examples of such companies include: Blackberry, Toys“R”Us, Kodak, Blockbuster, Barnes & Noble, Pet.com, Macy’s, Sears, The Sharper Image, Saab, Harley Davidson, and many more… Your task is to research and strategize a way for your chosen company to return and be competitive in a global market.
At the beginning of the term, each student is expected to first submit a 1-2 page Abstract, which should include the following: 1) the name of the firm, (2) a short description of the firm’s background, (3) reasons why you chose to prepare a marketing strategy for this firm, and (4) key issues or challenges the firm is currently experiencing, or faced prior to shutting down.
0 comments