- Identify which stage of the product life cycle (PLC) each of Cottage Senior Living three long term care service units are .
- Match each stage in the PLC with the “right” strategic choice as outlined in Exhibit 7-4 in the Swayne text (page 267).
- Provide a two to three sentence supporting rationale for each strategic choice.
- What does the overall PLC analysis suggest for Cottage Senior Living’s future (one paragraph with peer reviewed and/or professional support)?
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Unit |
PLC Stage |
Strategic Choice for Stage |
Rationale for Strategic Choice (Two to three sentences for each product) |
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Assisted Living |
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Memory Care |
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Active Adult |
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What does the overall PLC analysis suggest for Cottage Senior Living’s future (one paragraph with peer reviewed and/or professional support)? |
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Reference: |
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Download the following template to complete this assignment:
Note the following: (A) The term “product” is used broadly here. Health care “products” can be tangible (as in medical equipment products, pharmaceutical products, and so on) or intangible (as in various kinds of health care delivery services, medical services, insurance products, and so on). (B) Determining what stage of the PLC a product is in is, to some degree, a matter of judgment. “The relevance of the strategies shown in Exhibit 7-7 depends on management perception of the timing of the cycle” (page 270, Ginter, Duncan, and Swayne).
This assignment requires you to consult and cite at least one outside source. If necessary, see the MHA program definition of outside and peer-reviewed sources in MHA Information and Resources.
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