- After reading Chapters 11, discuss how the 4Ps will be used in your Program Design project.
- Product – What type of products/programs would help the priority population make behavior changes?
- Price – What would the priority population be willing to give up or pay to obtain the product/program and accompanying benefits?
- Place – Where would the priority population like the product/program offered?
- Promotion – What is the best way to communicate information to the priority population about the product/program?
Also, cover the following areas in this assignment:
- Behavior – What is keeping members of the priority population from doing the desired behavior?
- Needs – What needs do members of the priority population have?
- Competition – What are the members of the priority population choosing to do right now to fill their needs? What do they see as the benefits of that choice?
- Benefits – What benefit does the priority population want as a result of doing the desired behavior? What benefit does the priority population think the product provides?
- Barriers – What would make it difficult for or keep the priority population from using the product? What makes it difficult for or keeps the priority population from doing the desired behavior?
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