“Persuasive communication may be defined as the kind of communication which is intended to change or affect or shape and reinforce certain responses from others.”
undefined
This week you’re being asked to use persuasive writing to change the minds of reluctant mothers.
undefined
- ie, you’re being asked to convince your audience that their opinion is either correct or incorrect
- In this type of writing, word choice is paramount
- Each word is a powerful tool and your persuasive objectives will be met (or not) based on your word choices
- Word choice works in concert with your choice of persuasive strategy – does it meet your audience’s needs?
- If done well, the reader will be crystal clear what the author is trying to say
- Arguments, especially the closing argument, will be strong
- Think about a newspaper article, speech, webinar, or lecture you were inspired by….was the speaker or author using any of the following techniques on you?
undefined
- Following the details below and in the Template, create a PowerPoint designed to persuade a reluctant audience
- First you’ll explain your persuasive strategy as if you were doing so to a group of work-place administrators
- Secondly, you’ll design the content for a flyer based on your persuasive strategy
- Note, in the past students have not always understood how to construct their PowerPoints
- Based on their questions, you’ll see that the template carefully walks you through each step (by design)
- I hope it helps but if you don’t understand any of the steps or instructions, please let me know
undefined
- Resources:
- Create (2) files, submit (1):
- Working Shell:
- There are (7) slides that are required for your Clean Version (final finished version)
- For each, in the working shell you will find:
- Instruction Slide
- Example Slide
- A blank slide which is dedicate space for you to create your own version of the required slide
- Working Shell Template: Assignment 2_Reluctant Audience_PowerPoint Working Shell-1.pptx
- Start by creating a copy of the Working Shell file
- Read the entire Working Shell before starting
- Create your (7) versions of the required slides
- Clean Version:
- This file will contain only the final versions of your clean, professionally formatted, well-edited slides
- This is the version that will be graded
- Create a PowerPoint file and transfer the slides you created in the Working Shell to this clean version
- Your Clean Version file should contain (only) 7 slides (which includes an embedded mock up of your slide idea)
- You will see this list in the Template along with instructions for how to create each of (7) required slides:
- Title
- Audience
- Persuasive Strategy
- Key Points
- Flyer Content Design / Justification
- Proposed Flyer
- Bibliography
- Editing and Proofreading:
-
-
- Feel free to work with the members of your TWS group to review each other’s work
- Preventable errors will be marked down and can result in a (C – average) grade
- I represent the milk bank administrators and as such expect to only see your Clean Version on the date of presentation
- If you have general questions, by all means I’m here to help
-
-
- Pre-Submission Checklist:
0 comments