HBU Influencing the Operations of Hurtigruten Question

Question 1 (Total 1 single-line spacing page) [This will be your first page.]

Please analyze the market for expedition cruises using Porter’s Five Forces framework.

Question 2 (Total 1 single-line spacing page) [Begin this on page two.]

Exhibit 7 shows EBIT for a typical 150-bed expedition ship sailing to Antarctica, 90% occupancy, and sold through travel agent. Use the information in the case to estimate EBIT for a 500-bed Hurtigruten vessel making the same voyage with 30% occupancy and sold through travel agent.

Question 3 (Total 0.5 [i.e., half] single-line spacing page) [Begin this on page three.]

First, come up with an insightful question on this case that will draw upon the course concepts. Then answer it in 0.5 (i.e., half) page. The question could be anything other than Q1 and Q2 above and the fork-in-the-road question depicted in exhibit 1 in the case.

I have to do questions 3!!!!!