6.3 Cost Advantage

Week 6 · Competitive PositioningPlease provide an example of a company that leverages a cost positioning as the main driver of competitive advantage. Please justify your answer

Watch the video com/watch?v=qOEUQg7GWOs” target=”_blank” rel=”noopener”>https://www.youtube.com/watch?v=qOEUQg7GWOs

6.4 Differentiation Advantage

Week 6 · Competitive Positioning

What other companies can you think of that leverage a differentiation advantage? 

How do you justify your choice(s)?

6.8 Week 6 Reflection

Discussions Prompt

As we begin the second half of the course, provide your perspective on the following question:

Are competitive advantage and Blue Ocean strategy two sides of the same coin, or are they different?https://www.blueoceanstrategy.com/what-is-blue-oce… bleu ocean links

Please present a consistent and logical set of arguments that not only makes your position but also helps you frame a defense against counterarguments that others may present.