Request: The response should be 3 full pages ( but not more than that, excluding cover and reference page) that summarizes the answers to the case questions. The idea of this exercise is to help you gain both analytical as well as written communication skills. The write-ups are primarily intended to provide an indication on the extent of analysis and thinking-through that has been done by the students.
An important aspect is that the write-ups are focused on case analysis rather than repetition of the case facts.
You are encouraged to search for more information on the organization or the subject matter using library resources
or the Internet or provide additional examples that are relevant from your own experience or opinion.
Questions:
1- What is Apple’s strategy? How important is the iPhone to Apple, and what challenges are the company facing?
2- Analyze the iPhone supply chain. Do Apple’s supply chain capabilities represent a source of competitive advantage? why or why not? Support your analysis with data from the case.
3- Given the challenges facing Apple, What are the implications for its supply chain strategy?
4- As Tim Cook, What steps would you take to improve Apple’s supply chain? why?
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