My group is working on a project to improve the ALDI store and to make a good marketing plan for it.
my part of this project is to cover these two parts. EACH PART SHOULD BE ONE AND HALF PAGE, WHICH MEANS THREE PAGE IN TOTAL.
PART ONE: Functional level: Finance, HR, training and research.
- Overview of ALDI’s strategy and how the new marketing plan align with the business plan.
- Procedure of how to check the progress, existing resources, and integration.
- Human Resources: efficiency, quality, and delivery.
- Marketing: efficiency, quality, and delivery.
- Purchasing: efficiency, quality, and delivery.
- Operations: efficiency, quality, and delivery.
- Accounting: efficiency, quality, and delivery.
- Research and Development: efficiency, quality, and delivery.
PART TWO: Distribution/logistics: Consider differences in wholesaling and retailing structures. Logistics, warehousing and other distribution factors.
- Overview of the current purchasing methods and how to reach new manufacturers and distributors.
- Study the difference between the manufacturer, distributor, and wholesale regarding the price, product availability, and delivery time.
- Ways to change the pre ordering method to have the items always available on the shelves.
- The difference between storing the items or regularly ordering and the difference between these two methods.
0 comments