group project 2

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Word requirement: ~150 words

Suppose you’re launching a new company. Write a mission statement, answer the 2questions and conduct a brief SWOT analysis.

Question 1: Mission Statement
Part 1. What is your organization’s mission statement?

•What is your product/service?

•Who are your customers and what is your market?

•Why do you exist?

Part 2. Briefly explain what makes it an effective mission statement (using the characteristics of effective mission statements noted in lecture).

Part 3. Make sure to explain what trends, observations, and facts support your belief that this particular idea will tap into a receptive market.In other words, how do you know that your target market wants your product/service?

Example:

Company Name: Food4Youth

Mission Statement: We provide affordable and nutritious weekend meals to underserved K-12 students in Johnson County, Iowa because every child deserves to have a nourished body and mind.

Answers these three questions:

•What you do? (product or service)

•For who? (customer/market)

•Why? (reason or purpose)

Question 2: conduct a SWOT analysis using the format of attached table.

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