Group Analysis

Company selected: Apple

Complete a simple company analysis of a firm of your own choosing. Though you are free to choose any company in any industry and any geographic focus you wish. (I choose Apple)

• Publicly traded firms generally have more required filings with annual reports, SEC documents, etc., and therefore MAY be easier to get data
• More simplified product firms are generally easier to nail down markets, customers, competitors, etc., for than more diversified entities, ie- Proctor and Gamble sells a lot of different products all over the world whereas Pandora or Spotify are rather focused on their offerings
• U.S. based companies are generally going to be easier to gather data for than foreign entities

One approximately 4-8 page document is due for the entirely. Report should include multiple outside sources all properly and consistently cited according to APA guidelines both in-text and in References. Consistency of writing style as well as proper proofreading are essential. Submit one file as a .docx or .pdf only.

Required Elements

All of the following elements should be properly covered in your report as well as any other relevant information about your company, its market, its industry, etc., that you deem relevant. APA style cover page should include all group members.

1. Company Overview
   1. Basic history of the company, headquarters, key executive personnel, approximate number of employees, growth/decline over time
2. Market Overview
   1. Main products sold, main geographic markets targeted, price points of products, key customer segments, primary and secondary competitors and position in the market place against them (ie- is your company number 1, 2, 3, etc., are they new and growing in market share or old and defending against erosion, etc.)
3. Financial Overview
   1. Revenues, profits, funding sources, growth/decline, outlook for the future
4. Strategy Overview
   1. Is your firm new and growing, expanding or contracting, operating as a cash cow, old/outdated and struggling to survive, etc.?
   2. Perform a simple SWOT analysis for your company
      1. Strengths, Weaknesses, Opportunities, and Threats
   3. What is the outlook for your company for the foreseeable future?
5. A PowerPoint presentation summarizing your report
   1. Approximately 6-10 slides
   2. Slide design, what to include, making it engaging, etc., are important parts of the effectiveness and persuasiveness of a presentation
   3. This should NOT be simply parts of your report direct copy-pasted on a slide– make sure the structure and flow of the slides are relevant and appropriate
   4. The group submits 1 report and 1 PowerPoint presentation
      1. The separate individual video presentation should use the PowerPoint presentation, but you do not have to actually include the slides in your video.

Relevant graphs, charts, tables, etc., are admissible and if included should be well done, properly put together, legible, and properly APA cited as needed.