Step 1: In 250-500 words, give an overview of Amazon, describing their business, brief history, and your initial thoughts on the organization’s strategy and business model.
Step 2: Assess the company’s current Mission and Vision statement and, in 250-500 words, explain your analysis of its strengths and weaknesses.
Mission/Vision Statement: Amazon’s vision statement (paraphrased) is to be the most customer-oriented company on the planet, where customers can find virtually anything they wish to purpose online. Amazon’s mission statement (paraphrased) is to offer customers the lowest possible prices, coupled with the best selection and the upmost convenience. Amazon is guided by four principles: 1) customer obsession rather than competitor focus, 2) passion for invention, 3) commitment to operational excellence, and 4) long-term thinking/planning.
Step 3: Write new and improved vision and mission statements for the firm, following the information presented in Chapter 2 about the characteristics, qualities, components, and importance of vision and mission statements.
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