Reflection (R3) Week 6
The assigned article this week from Deloitte entitled, “Making blockchain real for customer loyalty” examines various considerations and approaches for companies to evaluate using blockchain technology for customer loyalty program.
You task in this assignment is to conduct an article reflection in a 3-4 page paper addressing the following:
- Write a brief synopsis of the article, what were 3 main elements covered
- What did the article state as 2 key advantages of leveraging blockchain technology in marketing loyalty programs?
- What did the article state is the ROI and benefit companies can experience from using this technology for loyalty?
- What is the most interesting thing you learned from this article?
This paper should be double spaced, Times New Roman, 12 PT Font, in APA format. A title page and references page is expected, but does not count towards the 3-4 page minimum. A minimum of 3 references are expected.
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