This assignment is the continuation of Creating Persona. The creating persona file is attached to this question. As a marketing manager in Husqvarna Co. (It is real company, they produce robotic lawn mowers, automower (https://www.husqvarna.com/us/products/robotic-lawn-mowers/automower-115h/967951101/) i created a potential customer segmentation in persona assignment.
In this assignment, you will answer this questions according to informations in persona assignment.
Analyze your decision-making process for the persona. The specifications of created persona is in the file (persona).
1. Why is he/she a good target audience for the product?
2. How has focusing on this persona helped you better understand how to target your offering?
3. What are some pitfalls you see of using personas, and how can you avoid them?
4. Tie in marketing concepts from your readings and resources throughout the week.
(Reading and resources of week: )
https://www.marketingprofs.com/articles/2019/41359/five-segmentation-gaffes-and-how-to-avoid-them
https://www.entrepreneur.com/article/253566
This paper should be written as an academic analysis of your strategic decision-making process. The final result will be a 2-3 page critical analysis, double-spaced in 12-point Arial font, written in APA style, with references appropriately cited. Cover page and bibliography do not count toward required length.
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