Read the article attached, and answer the questions following the format and instructions. On 1 page, 11pt. Arial, single space, double space between sections and paragraphs, 1” margins.
Address these parts in your response:
- Explain the Zero Moments of Truth (ZMOT) concept, components, and its implications.
- Explain the distinction between Equal Thought and After Thought.
- How do you ensure your Marketing Communications Strategy will enable you to win at ZMOT?
Formats are following:
MAIN IDEA (Section 1)
- What’s the main idea? (Not a summary, but your main takeaway from the article)
INSIGHTS (Section 2)
- I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Instead, look for what’s of value, for that which could be helpful to you in some way. However, don’t hold back where you disagree; back up assertions with substance.
APPLICATION (Section 3)
- How would you apply the concepts in your personal life and career? (Pick one or more for application)
- How would the concepts be useful in Global Marketing decisions, strategy, and communication? (Pick one or more for application)
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