To undertake an in-depth and extensive Environmental Analysis, each student is required to select one company from the following list:
The company chosen already competes in the domestic Australian market, and requires you to investigate the potential opportunities and/or threats that exist into one of the following markets for their products:
Students are required to conduct an environmental analysis on the country selected to evaluate the potential opportunities and/or threats that may influence the chosen company’s entry into that country. Environmental factors to be analysed may include economic, financial, political, legal, social, cultural, technological and other contemporary factors. If an environmental factor does not have an impact on companies international marketing decisions, it is irrelevant and, therefore, should not be included in this report.
Students must reinforce their discussion with clear evidence by in-text referencing (i.e. books, academic journal articles, industry and government reports, charts, diagrams, websites and newspaper articles, dating no further back than 2015).
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