Develop two social media objectives that the organization should aim to accomplish. The objectives should relate to the organization’s overarching strategy but should be actionable and measurable, and ultimately align with any campaign/tactic you recommend moving forward.
Drawing on your research, state your organization’s social media strategy and list two tactics based on that strategy. The tactics can use new social media platforms or build on their existing programs/tools. Each tactic should:
- Be described in detail with examples. If you can’t find or make an example, then describe it
- Include a rationale as to why you think it will work
- Clearly state which target audience it is intended for
- Include suggestions of how to amplify each tactic
REMINDER: You are creating actual pieces (2) of sample content as it would appear in digital space.
Resources for Photos
Review and select from the sites below to help you pick the best images for this assignment.
- Free Images – Stock Exchange Photos (链接到外部网站。)
- iStockphoto (链接到外部网站。)
- Morguenfile (链接到外部网站。)
- Photobucket (链接到外部网站。)
- Flickr – Creative Commons (链接到外部网站。)
- Getty Images – Free Images (链接到外部网站。)
- The Lean In Collection of Photos of Women in Powerful Depictions (链接到外部网站。)
- TONL for Culturally Diverse Images (链接到外部网站。)
Here are some additional sites to help create images, graphs, etc.
About the attachment:
1. As you work on your campaign strategy this week, The first attachment might help.
2. “Identify the organization”– The organization I choose is Walmart.
3&4 “Landscape analysis Walmart” “Social media SWOT analysis” which are I write it before, if you need you can look at it
5. Sample Strategy and tactics
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