Please read the following articles, then answer the following question.
In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm (Attached as a pdf file)
Microsoft is trying to grab a larger piece of the online advertising market, which represents a $40 billion opportunity that will grow 20% per year until 2010.
Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15% (Attached as a pdf file). Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.
QUESTION: What do you think about paying $6 billion for an Online Advertising Firm and why should Microsoft be worried about Click Fraud (especially with the number of people who dislike Microsoft)? Minimum 300 words.
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