Overview
The goal of this assignment is to apply what you have learned in class and demonstrate your understanding of communication campaigns, including their context, through presenting a cogent and coherent critique of the creation and execution of communication campaigns, by both sides, for a political campaign you select for study.
Assignment Requirements
Please review your submitted and graded Communication Campaign Case Study outline for reference. In this phase, you will critique a communication campaign and evaluate the following required components:
- message development and framing
- the role and content of earned and free media
- the use of messengers and validators
- various techniques (such as narrative/storytelling) and specific factual evidence in support of the effort
In your 7-10 page critique, evaluate opposing sides of a real-world communication campaign. (Each side must be a specific individual or organization, you cannot simply do a critique of “supporters” and “opponents” of a specific issue.).
To successfully complete this assignment, your final submission must provide:
- a specific individual or organizations on each side of the issue
- a description of each side’s communication efforts
- sophisticated analyses and critiques of the effectiveness of each side’s communication efforts based on principles and techniques that have been covered in class
- a clear demonstration of your original research including analysis of primary source materials (specifically materials from each side of the campaign included in the Appendix).
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