Your Task: Compare and contrast communication approaches employed in two crises.

Initial Post

Reflect on what you learned, and in 75 to 150-words, compare and contrast the communication approaches taken by Taco Bell and Chipotle during their respective crises responses. As you prepare your response, reflect on the following questions.

• What did each company do well?
  • Did one company do a better job at crisis communication than the other?
  • Why do you think so?
• What could each company have done better?
  • Did one company have more room for improvement than the other?
  • In what ways was this company’s handling of the crisis inferior?
• What were the consequences for Taco Bell’s and Chipotle’s mishandling the crisis communications in their respective scenarios?
• Did their approaches to the crises result in a more positive or negative reputation than they had previously held?