Assume you have recently been hired as the director of corporate communications for Amazon.com. On your first day on the job, you realize that the company has neither a people-centric corporate culture nor an open culture. As former director of corporate communications at Google, which has a more open environment, you are concerned about the potential crises this work culture could create.
Your task: Draft a 1-page memo to CEO Jeff Bezos consisting of 10 main points to accomplish the following:
- Assume that Jeff Bezos has read the disparaging news articles about his company’s work place culture.
- Convince him why a strong people-centric corporate culture is an effective and imperative crisis prevention tool
- Provide ideas/strategies to develop programs that foster open communication and strong relationships with Amazon’s employees
As you draft your memo, think critically about the following:
- What the warning signs were and explain if you paid attention to them, you could prevent the crisis.
- How to persuade a CEO who may not respond well to PR tactics.
- What issues would be relevant to a CEO
If you don’t know how to write a memo, please go to search on GOOGLE. THE FORMAT IS IMPORTANT.
The attachment is the rubric.
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