Garmin activity wearable

this assessment is about Garmin activity wearable( track/ smart watch/ wrist ) in Austria market. you will have budget of AU $6m for the year .

Assessment Details.docx for project 3 new .docx is the rubric about introduce the assessment.

Example Marketing Plan is sample for showing what is the marketing plan look like.

1 .schedule-Forecast-Contingency (2).xlsx;

2 Internet_Costs.xlsx ;

3 Digital marketing plan template;

4 Influencer marketing plan template.docx

all are the important part which is must be including with the plan.

Contents of the plan

Below is an outline of the sections that must be included in the report:

Title page

Executive summary

Table of contents

1. Marketing Program
   1.1 Product
   1.2 Price
   1.3 Distribution
   1.4 Integrated marketing communication plan
2. Scheduling, forecasting and control
3. 2.1 Marketing schedule and budget
4. 2.2 Forecast
5. 2.3 Marketing Metrics and control

Reference list

Appendix

The assessment requires you to:

• Respond to macro and micro factors impacting the marketing context
• Demonstrate an awareness of ethical, social and cultural issues and the need to exercise the
  professional skills of a marketing manager and their responsibilities
• Apply analysis and critical thinking to achieve growth objectives and solve brand issues
• Develop the necessary marketing strategy using a variety of carefully selected marketing tools that
  will achieve maximum competitive advantage
• Apply critical analysis and critical thinking skills, develop the work to a professional management
  standard including visual presentation, structure and use of language.

let me know if you have any questions. thank you !