Franchising and licensing

Instructions for Academic article critique #2 (please submit to Turnitin link above)

You are assigned to read and critique the attached papers to be submitted at the end of week 4 ( Tuesday 02/09/21 before 11:59 PM). Academic research may provide helpful insights to practitioners. As a graduate student, one of the more important skills you will develop, is the ability to read, understand, and critique an academic article.

The length of your paper must be a minimum of 50 words for each section of the 7 sections, listed below.

*Make sure to write down each of the questions in the order listed below as a heading (Title), followed by your answers that are specifically related to the question. DO NOT MIX THEM ALL TOGETHER. For each section, you need to include direct quotations from multiple sources of your reading/videos to encrich your quality of work.

ASSIGNMENT FORMAT: For this assignment you need to prepare and submit a critique of the attached article in week 4 under the assignment # 2 in ulearn. Your critique must answer the following questions:
1. What was the intent of this research?
2. How was the research conducted (method)?
3. What was the sample for this research, and how was it determined?
4. What were the conclusions of the article?
5. Is this research actionable? In other words, could it be put into use in any practical way in a Franchisee or Franchisor business?
6. What in this article did you find most important?
7. What in this article did you find least important?
Your paper needs to meet the following formatting requirements:

*Make sure to write down each of the questions in an order listed above, followed by your answers that are specifically related to the question. DO NOT MIX THEM ALL TOGETHER