Foundational Marketing Plan – Executive Summary

The business is on acupuncture practice

The name of the business is Divine Touch Eastern Medecine located in California

T Introduction

At this point in the course, you will pull together your foundational Marketing Plan to include the elements listed below that were introduced at the start of the course. Use the information you’ve acquired throughout the course to write an initial foundational Marketing Plan for your business.

Your marketing plan will include the following sections:

1. Executive Summary (written at the end of the process)
2. Introduction
3. Competitive/Situation Analysis (market research)
4. Marketing Strategy (Specific Tools and Platforms)
5. Marketing Implementation

Lesson Topic

• Creating a marketing implementation plan that consists of tactics, timeline, and budget

Module Objectives

Upon successful completion of this module, you will be able to:

1. Outline the specified components of your foundational Marketing Plan