Forming the Company

This week you will prepare a mission statement; set strategic, tactical, and operating objectives; decide on a company name; set cookie specifications, and decide on a cookie recipe. Additionally, you will calculate a standard cost per cookie.

Deliverables

Develop a Microsoft PowerPoint presentation that concisely presents the following information regarding your cookie company:

1. Consider the company’s mission.
   1. Will you focus on quality, volume, or satisfying a niche?
   2. Will you sell using a traditional brick & mortar storefront or through eCommerce? Who is your target market?
   3. What are your expansion plans?
   4. What will be your main products? Where will you operate?
2. Write a mission statement for your company that reflects the decisions you made in the previous step.
3. Based on your company’s mission, describe the long-range goals, strategies, and objectives that your company will pursue.
4. Decide upon a company name.
5. Determine cookie specifications: size, color, key ingredients, appearance, quantity and packaging.
6. Develop a recipe that fits with your mission, goals, and specifications.
7. Create a job cost card for your cookie recipe and calculate cost per cookie. Assume overhead is allocated at a rate of $2 for every $1 of labor cost.
8. List some of the costs you will include in overhead.

9. Criteria

   Mission is well supported by business model

   Long range goals, strategies, and objectives align with the mission

   Cookie specifications and recipe align with target market and mission

   Assumptions are realistic and well-articulated

   Slides are clear, concise, and professional. Free from spelling and grammar errors.