Getting the Message Out
How do you communicate value? If the messaging is not understood by consumers, they will want to pay less for a product. Communicating Value to a target group of consumers is important to the bottom line.
Part 1: The Importance of Value Communication
Having read a chapter in the text on communication value, it is time to research more on the topic.
- Research rest practices in value communication.
- Provide 2 examples of products that are supported by effective value messaging.
- Provide 1 example of a product that is NOT supported by effective value messaging.
This section of the paper should be 2 1/2 to 3 pages in length and use research from the library’s full-text databases. Failure to use the articles will result in a lower grade for Part 1.
Part 2: Analyzing Pricing Polices
Find examples of the 3 types of pricing policies (profit-enhancing, profit-destroying, or neutral policy). For each example, do the following:
- Provide an overview of the policy (do not copy it). Analyze how it fits into the category.
- Link the policy to a specific customer-buying behavior. Identify how the specific pricing policy may (or may not) affect purchase behaviors of each buyer type (price, brand, value, and convenience).
Part 2 of the Individual Project should be 2 1/2 to–3 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body of the paper. The body of the paper should be 5 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to 10 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE. Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.
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