Assignment: Select a product-type and write a 750 to 1,000-word paper that identifies each link in the ‘Supply Chain’ that its industry typically uses to move goods from a point of origin to the final consumer. Discuss the purpose and functions that add value in each step of the process. For example, if the shoe industry were to be chosen, the supply chain might look something like:
Manufacturer
- plans the product mix
- designs the shoes
- determines the materials
- makes the shoes
- advertises the shoes
- ships in bulk to middlemen
Distributor
- receives shipment from manufacturer
- establishes relationships with retailers
- extends credit to retailers
- breaks down from bulk quantities to smaller cases
- ships product to retailers
Retailer
- displays the shoes
- advertises to drive consumers into the store
- determines product selection
- pays salespeople to help the consumer decide
- processes the transaction
- transfers possession to the consumer
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.
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