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FNU American Cancer Society Marketing Paper

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Part 1:

Look up two from the following list of nonprofit organizations. Who are their corporate sponsors? What benefits do the companies receive from these sponsorships? Select only two organizations.

a.                  American Cancer Society (www.cancer.org)

b.                 Arthritis Foundation (www.arthritis.org)

c.                  Multiple Sclerosis Society (www.mssociety.org.uk)

d.                 United Cerebral Palsy (www.ucp.org)

e.                  Alliance for the Wild Rockies (www.wildrockiesalliance.org)

f.                   National Wildlife Federation (www.nwf.org)

g.                  Trout Unlimited (www.tu.org

Part 2:

Almost all hotels have some type of frequency or loyalty program. Look at the loyalty programs of the following hotels. Choose and critique 2 of them that you believe they are the best. Why did you choose them?

          a.  Best Western at www.bestwestern.com

          b.  Days Inn at www.daysinn.com

          c.   Double Tree Inn at com/doubletree/index.html”>www.hilton.com/doubletree/index.html

          d.  Marriott at www.marriott.com

          e.   Radisson at www.radisson.com

          f.  Wyndham Hotels & Resorts at www.wyndham.com

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