Florida International University Corporate Cause Promotion Activity

According to your textbook, a company should choose a Corporate Cause Promotion under the following six circumstances:

• when a company has easy access to the target markets
• when the cause can be connected and sustained by the company’s products
• when the opportunity exists to contribute underutilized in-kind services
• when employee involvement will get them excited to support the cause
• when a company wants to limit its involvement and commitment to raising awareness
• when there is a co-branding opportunity

Let’s consider some of the social issues we are learning about in light of this new lesson on CCP.  Watch the following Hyatt Hotels short video that promotes its connection with the cause Clean the World Foundation and their cooperation to impact the global social issue of a health disparity due to poor hygiene. The video is a few years old so the numbers will certainly have increased a lot since then but they are impressive nonetheless.

MY CASE STUDY – ARTISAN OF LEISURE