An international marketing plan is built around a company’s desire to sell a product in an international market. Your plan will need to be built around a product idea.
Work to complete the following activities:
- Identify a product that you think you would like to sell internationally. It needs to be a new product to the company OR a product that will be adapted based on the differences in the international market. Write a description of the product.
- Specify the characteristics of the market segment to which you want to sell.
- Identify a country where you would like to sell your product. Remember you can’t select the United States or your home country and the company needs to be a successful startup. Let’s stay away from large corporations.
- Explain the reasons you think the product would or would not need to be changed for this international market.
- Create a short PowerPoint presentation about the history and current economic status of the country you have chosen. Include reason why this would be a good country to sell your product.
Submit your responses in APA format
Write 2 pages
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