I’m working on a marketing question and need guidance to help me learn.
Conduct a thorough SWOT Analysis based on industry and market information related to your brand’s product category (i.e. soft-drinks; toys; pet food; clothing/fashion; automotive; foods/snacks; other consumer goods)
Create an original logo
- The design of the logo must be truly original
- The design must be purposeful in its use of symbolism, words, shapes, etc.
Create an original name
- Discuss your Brand image and personality:
- Purpose and justification for the proposed brand
- Brand positioning statement
- The emotional and functional benefits and value your brand promises
Brand communication/promotion strategy
- Proposed Promotional strategy for the brand
- Purpose for the use of chosen media channels
- Create and explain your original promotional media: photo, video, audio, digital, outdoor, etc. (at least 3!)
Promotional material (at least one of them being a JPEG image) must have subtle/subliminal/psychological cues and use of colors, shapes, images, words, sounds, angles, etc.; to trigger a desired
Artwork must be as original as possible
- Photo-shopping is allowed, with limitations
0 comments