Five forces company and industry analysis paper (Cummins Inc.) – 5-7 pages

In this business analysis paper you are to thoroughly analyze the assigned company and prepare a five forces analysis specific to the assigned company and industry.

Criteria for the paper:

• Minimum of (5) pages, to maximum (7) pages (not including Porter Model illustration, title page, or reference page and any additional appendices).
• APA style and formatting required.However, no abstract is required for this paper
• Include a 1-page Porter model illustrating your analysis
• Reference page and title page
• Use at least 5 credited references.
  
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  Grading Criteria: paper	Maximum Points
  1- Analysis is concise, detailed, thorough; accounts for all five forces -Clear and concise introduction -Conclusion that summarizes key points of paper – Applies article concepts appropriately to selected business and industry -Includes a minimum of two force characteristics applied and explained for each of the five forces -Analysis includes a comparative financial analysis across competitors in your company’s industry. This provides insight into how companies within the same industry compete, what stage of refreshing plant, equipment, and tech. Past performance must include profit ratios. Estimate of future performance must include stock price trend.	30
  2- Demonstrated understanding of article concepts	10
  3- Research sources are thorough and appropriate for business analysis	10
  4- Ethical issues and characteristics relevant to firm’s industry and key stakeholders identified and developed -key stakeholders include customers, suppliers, competitors, shareholders	10
  5- Prepares five forces model that clearly ties in with analysis -model is specific to and presents key aspects of student’s analysis	10
  6- Writing style: concise, clear, master’s-level, APA format	5
  7- Flawless spelling, punctuation, grammar; Business-style writing	5
  8- Oral presentation: see criteria below and separate oral presentation rubric	20
  9- Total	100