Your task here is to conduct an External Analysis/GECE using the material given to you -or BOTH a GDPest and a 5-Forces analysis. BE AS DETAILED AS POSSIBLE -THINK OF ALL forces and their elements. Make sure to define your industry first. Careful not to confuse rivals and substitutes. Remember to FORGET totally about the company in the case after you decide on the industry. MAKE SURE TO PROVIDE A SYNTHESIS.
Your deliverable is a one page synthesis of your DRAMS analysis with a hyperlink to the spreadsheet filled.
You can think here that you are advising an investor who is interested in investing in the company, the company’s management, shareholders or other stakeholders. So make sure to give a clear opinion about the company’s competitive advantage state based your resources and capabilities analysis.
Remember that the big point of this exercise is to LOOK into the future so you must examine in detail the company’s internal environment (or resources and capabilities) in order to determine their curent and future ability to create value to stakeholders.
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