Need help finishing the following bold sections with two paragraphs each in the paper.
(Video on Research section: http://youtu.be/hsQkpZpEnzE ~20min )
Target Market
Detail your local, niche, reachable, target market. Include PVP table and local, target market extensive secondary research including your librarian’s articles, Google complaints and problems, Google Scholar and cited facts from the science and data on key factors behind target’s unmet needs and pain point; 2-flyers (A/B) test surveyresults; buyer persona. Be clear about who is not your target customer: What are your qualifiers? (See need p.163, p.228, 240-41, target segment strategy p.153, target example p.139, survey p.230, listen to emotion p.236, profile your prospects p.192.)
List questions that will determine the prospect’s needs (prepare a need discovery worksheet—see Table 11.2).
(Video on Solution and USP: https://www.youtube.com/watch?v=qgQBEes5BiY~12min )
Strategic Solution
Strategic solution and message as an answer to validate/ease the target customer’s pain point; value proposition/positioning statement/unique selling proposition (USP). (See solution p.233, customized p.237-39, positioning p.133, value prop p.134.)
List selling tools you will use (prepare a demonstration worksheet form—Figure 12.4).
(Video on SMART goals: https://www.youtube.com/watch?v=CD_KI2HvGkU ~5min)
SMART goals
SMART goals/objectives timetable (only stated in terms of what you personally know you can actively do as an accountable action you take, not an outcome you want from some else — no one can or has a right to control anyone else). Each needs to work towards achieving the strategic solution. Add your CRM table. (See goals p.84, prospect ferris wheel p.175, funnel p.190.)
Include at least 10 cited facts and references (10+ basic APA)
* if you need the textbook pages, just let me know.
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