As part of this lesson, you watched a video about Ben & Jerry’s three-part mission. For this discussion, I’d like you to consider Ben & Jerry’s social mission. Is it possible for is social mission to be considered a Strength, Weakness, Opportunity, and Threat, all at once?
Describe what you would consider to be 1 Opportunity of Ben & Jerry’s social mission.
Multiple Choices
1. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Product mission?
Carbon Footprint
Share of Customer
Profit Margins
Employee Satisfaction
2. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Economic mission?
Profit Margins
Employee Satisfaction
Share of Customer
Carbon Footprint
3. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Social mission?
Share of Customer
Carbon Footprint
Profit Margins
Employee Satisfaction
4. What is the term marketers use to describe Gross Profit minus Marketing Expenses?
Net Marketing Contribution
Marketing Return on Sales
Marketing Return on Investment
Profit Margin
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