- You are planning to start an online marketing for your KSA based restaurant chain named as “Al-Mataam.”
- Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels]
- Develop a decision tree to help your online customer to determine what meal to buy from “Al-Mataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food (Arabian, India, Turkish, Chinese, etc).
- As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set.
|
Yousuf |
Amal |
John |
Ahmad |
Julie |
|
|
Experience in Year |
|||||
|
Experience of Restaurant |
5 |
2 |
3 |
0 |
1 |
|
Knowledge of service industry |
5 |
4 |
4 |
5 |
3 |
|
Business Development Experience |
1 |
3 |
2 |
4 |
4 |
|
Leadership Experience |
2 |
2 |
1 |
2 |
3 |
|
Computer proficiency |
Good |
Average |
Good |
Poor |
Excellent |
a.Rate each criteria on a scale of 1-5.In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.[Please answer in the next page]
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