DIRECTIONS
In this exercise, you are going to apply what you learned from the materials and identify example content ideas for a
- B2C company
- B2B company
- Non-Profit organization
- Government organization
For each of the company/organization types you will select a company/organization of your choice and provide:
- The name of the company/organization
- A short description (1-2 sentences about the company, indicating what they do)
- A link to their web site is optional
- Threedifferent content ideas where for each you will provide:
- Audience intent (the reason for the content)
- Business purpose (the reason the business would create the content)
- Content type
- Short description of the content (explain the subject matter of the content type; 2-4 sentences)
A framework for your answers and ideas has been provided, so just follow the format for the types of information that need to be provided. This is Not a design exercise. I don’t expect you to develop any visuals; so, for any content ideas, you’ll just need to provide a short description.
Each of the four types of companies/organizations is worth 20 points.Full assignment attached.A GUIDE is attached for guidance to do the task.


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