The purpose of this assignment is to practice the first step in the case analysis process – the SWOT analysis.
One of the key elements to successful case study analysis is the ability to review a company’s internal strengths (S) and weaknesses (W) as well as the external opportunities (O) and threats (T) that the company and industry may face.
Conduct a brief Strengths and Weaknesses (SW of the SWOT) analysis relating to Johnson & Wales University. Try to list (bullet) at least 6 internal strengths and 6 weaknesses. Please make certain that internal (S&W) are points within the direct control of the organization.
Review the user guide for detailed instructions on submitting an assignment.
To assist in your analysis, when reviewing JWU’s internal elements consider the following sub-categories – please NOTE, you will need to use these topics during your written case studies – refer back to this assignment for these labels for your written SWOT analysis for each case:
Internal environmental points:
- management,
- marketing,
- R & D,
- MIS, and a
- financial audit.
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