Paper:
Write 10-15 pages plus the power point on topic Volcanica yellow bourbon Arabica coffee and country is Germany , I will provide component 1 and 2 and you can work with it . Files attached below .
The objectives of this project are to (1) experience the understanding of theory and the application to the “real world” of global market analysis, organizing, planning, implementing and controlling, and decision-making and (2) to develop career-building skills of communications (interviewing, discussing, explaining, presenting), analytical, and critical thinking. You will develop a Global Marketing plan for a successful startup company that wants to expand outside its home country. To achieve a successful international/global strategy, there must be a complete understanding (knowledge) of that country (foreign market).
The research for this project will require a variety of sources, e.g., course assignments, the library, Internet, and field research. Sources should include business sources, trade associations, Chamber of Commerce, Florida and U.S. Departments of Commerce, on the Internet and in the Library. Other secondary sources may be used.
As in the “real world” certain data and information may not be available; in these situations marketers must make some (well-grounded, supported, stated) assumptions. Another critical component to this project being successful is that this is not just a report but rather an analysis too. You are expected to include your “take” (understanding and analyses) of the various areas (or project sections) being presented with an analysis at the end of each major section.
The written will be at least 10-15 pages (double-spaced, 12 point font, 1” margins, times new roman font) in length.
As in the “real world” certain data and information may not be available; in these situations marketers must make some (well-grounded, supported, stated) assumptions. Another critical component to this project being successful is that this is not just a report but rather an analysis too. You are expected to include your “take” (understanding and analyses) of the various areas (or project sections) being presented with an analysis at the end of each major section.
This project will also require field research, e.g., visit the organization, interviewing potential consumers, product experts in the organization’s area of business, media, etc. Research can be (and in many situations actually relies on) observations (non-interventions). Be prepared to observe, e.g., what to look for, where, when, how.
In our new COVID norm, you will not be asked to visit or interview in person unless you feel safe and comfortable doing so. You may use Zoom, Skype, FaceTime, and written communication. No matter the method, you must provide proof of these visits, e.g., literature, photographs, recordings of the sessions. Also, research can be (and in many situations actually relies on) observations (non-interventions). This proof will be included in the Appendix of the written presentation, and does not count toward the 10-15 page length requirement.
The written will be in APA format, and include ten major sections. Refer to the sample outline for required sections, The paper must be at least 10-15 pages in length.
Power Point:
The presentation will be 15 minutes power point .
- Recommendation
State the recommendation, followed by generalized major supporting points, which are taken from the Executive Summary of the plan. (5 minutes)
- Market Assessment
Major issues and discoveries from the Cultural and Business Environment sections that relates to the decision (recommendation) should be briefly discussed. (5 minutes)
- Marketing Mix and Strategies for Implementation
Major research discoveries including the market demand, marketing mix and strategy, and needed resources for entry in this market that relate to the decision (recommendation) is highlighted. The reasons that the target market (country) is worthy of entry and the expected impact for the business (from your findings) is presented. (5 minutes)
Executive Summary
1.0 Introduction
- Brief overview of the company, its main products, target country, main target markets, and primary entry strategy
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