Question 1:
Part 1:Explain the relationship among the 3 dimensions of TIME, PLACE, and CONDITIONS, in regards to influencing consumer choice and behavior (Lecture from Module 3, “Consumers in Situations”). In other words, how does Time influence a consumer’s choice or shopping behavior? What about Place (a location, on/offline, or the actual shopping environment) and Conditions (economic conditions, inflation, marketplace, salary, taxes, employment, etc….)?
Part 2: In your answer, discuss:
how in the last few years, technology has completely changed the way the aforementioned three dimensions (Time, Place, Condition) affect both consumers choices…
- … and how marketers can use Technology to influence consumer choice and behavior, particularly in the first two (2) stages of the Consumer Decision Process – Need/Problem Recognition, and Information/Solution Search (Lectures from Module 3: Professor’s Content: Consumer Culture and Micro-cultures In a Digital Economy: How Technology Influences Situational Decisions).
Question 2:
Part 1: Explain and discuss how the last stages of the Consumer Decision Process: CONSUMPTION, and OUTCOME/FEEDBACK (Lecture from Module: How Technology Influences Situational Decisions), have shifted more toward emphasizing an Experience (digital age), rather than a Transaction (traditional age). In your answer, take the perspective of a Marketer, and explain what role do marketers play in the Consumption/Outcome stages, and discuss how with today’s technology and numerous digital media platforms it is possible to augment the User Experience (Ux), and how it is possible to facilitate and improve the actual usage/consumption of goods and services.
- Part 2: How can Marketers ensure or maximize Satisfaction? What key role does technology play in how Satisfied and Dissatisfied consumers React, Communicate, Resolve, and Repurchase? (from lectures during Week 4, and from Module 4: Consumption to Satisfaction).
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