Fashion Retailer Analysis
In this Fashion Retailing & Buying Assignment consider your assigned fashion retailer. (The store is The Saks Fifth Avenue) You will report your findings in a written and visual report that will be graded out of 100 points and must include the details below. Assignment 1 should be 800-1500 words This task aligns with learning outcomes 1,2, 3 and 4.
1. Type of store and what merchandise and/or services does the store offer. 20 points
2. The merchandise/product categories. Identify private label or brand assortments. 20 points
3. Describe the advertising of the store, fashion and sales promotions, both in store, online and social. 20 points
4. Discuss the store’s online platforms for shopability, brand discovery and brand building. 20 points
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