Strategic Leadership Memo: DrinkWorks
- Review the following material:
- Read the PDF document ‘DrinkWorks’
- Watch the DrinkWorks video here: link (Links to an external site.)
- Please be sure to answer the following questions in your memo:
- What are the benefits and drawbacks about company partnerships in general?
- Given this perspective on partnerships:
- Why are the upsides and downsides to AB InBev being involved with concept like DrinkWorks? (Remember to cover both sides using the PDF provided (hint: some of your answers are in there))
- Why are the upsides and downsides to Keurig being involved with a concept like DrinkWorks? (Remember to cover both sides (hint: some of your answers are in there))
- Who are the potential customer segments for DrinkWorks?
- Take the perspective you are an advisor to both AB InBev and Keurig sending this memo ahead of a joining meeting. Do you think both companies should pursue DrinkWorks and what are your reasons?
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