You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global powerhouse. You are aware that there a number of strategies available to you, but how do you choose?
Explain and describe one type of business that might be most successful using an export-based strategy, and one type of business that might be most successful using equity investment overseas. Explain why each business would be successful using the given strategy.
Your well-written paper should meet the following requirements:
- 4-6 pages in length
- Support your analysis by referencing and citing at least three credible sources in addition to the course textbook. . References must be between 2011 – 2016
- Use writing standards and APA style guidelines, citing references as appropriate.
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